Saera Electric Auto, an entity of the Satra Group of Companies has an experience of a decade in manufacturing electric vehicles. The company is a leading manufacturer of eco-friendly and zero-emission vehicles. Saera Electric aims to offer smart, stylish, and comfortable vehicles that ease the way people commute while protecting the environment. During an interaction with Nitisha; Nitin Kapoor, Managing Director, Saera Electric Auto elaborates on the company’s special products and its future plans.
Kindly elaborate on Saera Electric Auto and its special offerings.
SEAPL is Co manufactures Electric three-wheelers in L3 Category and also Electric Golf Cart which has been our latest product offering in the market . We are one of the Leading E3W manufacturing companies in the Country with 400 Plus Dealer network and the widest range of L3 Category vehicles.
How does Saera Electric Auto differentiate itself from other EV companies?
Saera Electric is the first company in the country to launch Electric 3 Wheelers in L3 category (Electric Rickshaw) we are the first brand to get ICAT approval. We are having 3 Manufacturing plants in the country having a combined production capacity of 2 Lakh two-wheelers and 84K E 3 W. We not only offer the widest product range but best in class product quality in the L3 segment.
Recently, Saera Electric announced its new plant in Haryana. Which will be the next place for Saera’s production plant in India? What are your investment plans? Elaborate.
We have acquired the plant in Haryana Bawal which was an earlier Harley Davidson Plant and is state of Art plant with all modern machinery and equipment available. Currently, in this plant we are manufacturing two products Electric 3 Wheelers ( L3 category ) and Electric Golf Carts. We currently are having three Plants, one in Bhiwadi ( Rajasthan ), Bawal ( Haryana ) & Kosi ( Uttar Pradesh ). We are confident to meet the current and expected demand for Electric 3 Wheelers.
What are your views about the latest budget announcement on EV batteries?
We welcome reduction in customs duty on lithium cells, subsidy extension on batteries this will help in reducing battery costing and further help in reducing customer purchase price as well .
Kindly highlight your recent collaborations and deals focusing on the EV industry until now.
We have already started manufacturing Vehicles for ETO Motors in our Bawal Plant under Contract Manufacturing Agreement. We have also signed MOU on Contract Manufacturing Agreement with LML Electric and we expect the production of the later to commence in Q3 period of 2023
What are your marketing strategies for the year 2023?
As the Penetration of Electric 3 Vehicles has been increasing YOY and now we see rising demand in not only Tier 1 & Tier 2 but also see demand scale up in Tier 3 cities we are constantly working towards expanding our Network and facilitate customers with access to our products within their reach. We are also working towards expanding financing of the vehicles and offer our customers options of finance through various NBFC in the country We are also providing customer direct reach to our products through various mediums like website, Facebook, Instagram where customers can reach out to us in real-time basis
Any upcoming product launch?
We will be soon launching Hi-speed Electric 3 wheeler L5 category in both the passenger and cargo segments we are expecting the launch in coming to Qtr of this year followed by we are also going to launch High-Speed Electric Two-wheelers in the Commercial segment