Saera Electric offers a diverse range of products, including electric three-wheelers, e-LCVs, electric scooters, and electric golf carts, catering to various sectors and audiences. The company’s MD Nitin Kapoor recently provided a comprehensive overview of the company’s journey, products, and more.
Saera Electric Auto Limited’s MD Nitin Kapoor provides a comprehensive overview of the company’s journey, products, market positioning, and manufacturing capabilities. The company offers a diverse range of products, including electric three-wheelers, e-LCVs, electric scooters, and electric golf carts, catering to various sectors and audiences.
Can you share about SAERA auto in brief?
Leveraging over 40 years of experience in manufacturing agricultural auto-equipment, Saera has seamlessly transitioned into producing cutting-edge electric vehicles. The company’s portfolio includes Electric Three-Wheelers, e-LCVs, Electric Scooters (currently under revamp), and Electric Golf Carts.
Existing product line and upcoming products?
Under the Saera Electric Auto Limited umbrella, five distinct brands contribute to our diverse portfolio, with four actively operational and the fifth set for a significant relaunch in 2026. Our flagship brand, Mayuri, is renowned as India’s first e-Rickshaw company, leading the charge in sustainable urban transport. Alongside Mayuri, our other brands—Sunehri, Saera Keto, and Saera Golf Carts—cater to various segments of the electric vehicle market, including Electric Rickshaws, E-LCVs, E-Carts & Vans, and Electric Golf Carts. These brands collectively ensure a comprehensive range of products that cater to the growing demand for green mobility solutions in India.
As we continue to innovate and expand, Saera is poised to enter new frontiers in the electric vehicle industry. We are diligently working towards the launch of our Electric 4-Wheelers, focusing exclusively on the commercial segment, to further enhance our contribution to sustainable transportation.
Additionally, we are preparing for the relaunch of our Electric 2-Wheeler segment under the Yogo brand, bringing refreshed energy and innovation to the market. With these strategic developments, Saera reaffirms its commitment to advancing the future of eco-friendly transportation in India.
Details on target market and audience:
Saera Electric Auto Limited strategically targets a broad spectrum of sectors with our diverse product lineup. Our Golf Carts are tailored to meet the needs of various industries, including sports, hospitality, commercial, residential, corporate, and government sectors. These carts are ideal for resorts, large campuses, and even affluent individuals who use them within their private premises. On the other hand, our Mayuri and Sunehri models are specifically designed for Tier 2 and 3 cities, catering to a wide range of customers such as existing automobile and spare parts dealers, agricultural and rural entrepreneurs, small business owners, fleet operators, auto mechanics, and workshops. This market also includes retired professionals seeking new business ventures, allowing us to expand our reach across both urban and rural landscapes.
Additionally, our Saera Keto brand, while appealing to the same business audiences as Mayuri and Sunehri, has gained significant popularity in Tier 1 cities. By addressing the distinct needs of these diverse audiences, Saera is successfully broadening its presence across India’s varied economic and geographical landscape, making significant inroads into both well-established urban markets and emerging rural sectors.
How are you manufacturing products? Details on monthly production.
At Saera Electric Auto Limited, we proudly adhere to the ‘Make in India’ movement, manufacturing 100% homologated vehicles entirely in-house. Our state-of-the-art facilities, located in Bhiwadi and Bawal, oversee the complete production process, from research and development to final assembly. These plants are equipped with modern manufacturing capabilities, including advanced paint and body shops as well as dedicated R&D centers, ensuring that every vehicle meets the highest standards of quality and innovation.
Current market share and target market share?
With a current market share of 6%, Saera Electric Auto Limited has set an ambitious target of capturing 10% of the market by the end of this fiscal year. To achieve this, we have strategically aligned, upgraded, and increased the capacity of all contributing factors across our operations. The performance figures from Q1 serve as a strong indicator that we are on the right path, demonstrating significant progress towards reaching our goal.
For more information, visit this article: https://www.timesnownews.com/auto/electric-vehicles/saera-electric-auto-limited-has-a-target-of-capturing-10-of-the-market-nitin-kapoor-article-112835389